Trade Associations

Association DNA Trade Edition

Our all-in-one member database system is specifically designed with trade associations in mind.

Our aim is to save you and your organization time. Right out-of-the-box, we provide all the tools you need to organize your members, communicate with clients and so much more.

Our public facing directory merges beautiful custom pages for each member with Google maps to create complete member profile.

Book a demo and see for yourself.

What makes Association DNA Trade Edition different?

Association DNA Trade Edition combines ease of use, functionality and beauty into one package.

Organize your contacts by company, location and by the individual. Move contacts from one location to another, or one company to another, with just a few clicks.

Trade Edition saves your association time by managing event creation, data entry and other mundane tasks so you can focus on the things that matter.

Allow your members to create custom profiles from your website which instantly updates your contacts database. Organize groups, grant different levels of web access, merge with Google maps and broadcast emails to your members.

We give you the tools to run your association better, while also taking a new approach to the protection of your most trusted asset: your member data.

The best way to learn how Trade Edition can help your association is to book a demo.

Easy to Use

Our system is built with the user in mind - simple, fast and responsive.

Complete System

Email broadcast, e-commerce, member database and more, all-in-one.

Private and Secure

We are the only AMS software to meet Privacy by Design standards.

Training

Training on Association DNA and its many features are included in the purchase price.

What else does Trade Edition offer?

Trade Edition comes loaded with key features to best support your trade association's needs.

Help your members showcase their companies through beautiful self-managed profile pages where they can manage their own:

Company logo
Listing information
How their contact information appears
Link to Google Maps
Link to social media

Reports is a powerful tool which allows your staff to create and use standard and custom queries of the entire database.

Create lists of different categories of members, such as search for conference delegates or only active members
Export your lists for use in spreadsheets (such as Microsoft Excel) or for email broadcasts

Our events and conference feature allows you to create multiple events synced with our e-commerce feature.

Automatically set the start and end times of registration
Set unique prices for members and non-members
Set ‘early bird’ or promotional pricing which can automatically switch to regular pricing at a preset time
Set registration caps or limited spots
Have Association DNA send auto-confirmation emails to registrants
Concurrent sessions

People move around inside an industry. Trade Edition helps keep track of these people without losing their volunteer and conference history. Switch contacts from one office location to another or one company to another with just a few clicks.

Companies have multiple points of contact. Trade Edition allows you to assign roles to contacts, such as CEO, Sales, PR, Tech Support, etc. rather than having only one general company contact.

Target email blasts to specific roles, such as all CEO’s.

How simple can e-commerce be?

Sell memberships, renewals, event tickets with ease
Secure
All transactions recorded (including authorization number, invoice number, amount, approval codes, etc.)
Pre-configured to work with Moneris, Beanstream, Caledon, EigenMirapay, InternetSecure, Mirapay, Paypal, Psigate, and Authorize.net
Can be set to work with any merchant account with a solid API
Conforms to Privacy by Design standards

Create and schedule email broadcasts.

Target broadcasts to your entire contact list or only certain groups
Emails can be created from scratch or by starting with a previously created and saved email letter
Database fields can be inserted, such as "Dear [first name]", allowing for dynamic "mail-merge" messages

Why choose us?

Complete on-the-phone training included
A complete AMS system you can't find anywhere else
Continuously updated and improved to best serve today's technology
Features based on the real requests and needs of real clients

What do Association DNA clients say?

"...Association DNA management suite provides all the functions we require and the user-interface is clear and easy to use."

Executive Director, Regional Professional Association

"A good balanced solution - not to sound like Goldilocks, but not too big, not too small … just right!"

Senior Manager, National Professional Association

"It's so much easier to pull reports - a huge thing."

COO, National Professional Association

"... truly impressive, there is a lot there!"

Executive Director, International Trade Association